In this edition of People Beyond the Network, we meet Peter Kukura, Chief Information Officer at CETIN International, a role often associated with platforms, data, and transformation, but lived through talented people and everyday decisions.

Why does Sami Fetyani, Business Applications DevOps Expert at CETIN Bulgaria feel like a kid in a candy store every time a new workday begins? Today at People Beyond the Network, the answers reveal the real dynamics behind a field that is (unfairly) seen as “uninteresting”. Oh, and there is also a unicorn involved.

Today, we bring you into the world of Irena Milojević, Head of Network Infrastructure Design at CETIN Serbia – to explore the technical mastery and human perspective behind one of the most foundational roles in our industry. Irena’s curious story guides us on a journey into her career at CETIN, the meaningful lessons of the e& Emerging Talents programme, and the often-unseen complexities of designing resilient, future-ready networks.

For this People Beyond the Network series, we meet with Tomáš Masár, the Business Development Director of CETIN Networks Slovakia, to explore the behind-the-scenes of his career path and growth, and current work priorities, but also exclusive industry insights, and the personal motivations that drive his work.

Our person of the day is Lenka Výborná, Director of HR Strategy at CETIN International. Behind every trusted network stands something ever more complex and resilient than technology: the people who make the company’s heartbeat in sync with its potential. Skills, leadership, and culture are the invisible systems that allow talent to thrive over time.

In a world where digital services are expected to work instantly, whether streaming in 4K, loading work emails on the go, or synchronizing files across continents, there is an entire hidden universe keeping those seamless moments alive. At CETIN, this universe is run by people whose expertise, speed, and calm under pressure ensure that millions of users never have to think about what might go wrong.

We live in an era where "being online" is no longer an activity; it is a state of being. Like electricity or running water, connectivity has shifted from a technological marvel to the normality of daily life. And while the world turns its eyes to the latest apps, AI trends, or viral content, the strong, complex foundation that enables the new tech to even exist, stays “out-of-mind” (unless it stops working, of course).

A nationwide network modernisation led by CETIN International and CETIN Networks Slovakia has reshaped the mobile landscape in Slovakia — delivering one of the most advanced, high-capacity mobile infrastructures in Central Europe.

CETIN Bulgaria, part of CETIN International, is playing a key role in one of the country’s most ambitious connectivity initiatives — the Large-Scale Deployment of Digital Infrastructure in the Territory of Bulgaria.