Our person of the day is Lenka Výborná, Director of HR Strategy at CETIN International. Behind every trusted network stands something ever more complex and resilient than technology: the people who make the company’s heartbeat in sync with its potential. Skills, leadership, and culture are the invisible systems that allow talent to thrive over time.

In a world where digital services are expected to work instantly, whether streaming in 4K, loading work emails on the go, or synchronizing files across continents, there is an entire hidden universe keeping those seamless moments alive. At CETIN, this universe is run by people whose expertise, speed, and calm under pressure ensure that millions of users never have to think about what might go wrong.

We live in an era where "being online" is no longer an activity; it is a state of being. Like electricity or running water, connectivity has shifted from a technological marvel to the normality of daily life. And while the world turns its eyes to the latest apps, AI trends, or viral content, the strong, complex foundation that enables the new tech to even exist, stays “out-of-mind” (unless it stops working, of course).

Wind, rain, snow, sunshine - no matter the weather, when there's a problem with the connection, he's one of the people who has a duty to fix it.

Ioanna Ilchovska, Director of Legal Relations and Regulation at CETIN Bulgaria, on the path of professional development and lifelong learning