“We want to inspire young people, especially girls, to confidently pursue careers in STEM based on their own interests and experiences, rather than societal expectations. STEM fields offer exciting and meaningful opportunities, and we aim to show them the vast possibilities available.” — Judit Kübler-Andrási, CEO, CETIN Hungary 

In 2023, CETIN Hungary launched the first season of STEMpowered by CETIN, a free, school-year-long talent programme for secondary school girls. The first season focused on developing mathematical and digital skills. In the second season (2024/25), the focus shifted to essential soft skills – often underrepresented in traditional education. 

The first season concluded in summer 2024, and its impact was evaluated across three key areas: 

1. Raising Awareness: Through a comprehensive media campaign, the programme reached an audience of nearly 6 million via 67 appearances across online, print, and radio platforms. 

2. Engaging Schools, Teachers, and Students: We actively targeted key stakeholder groups with awareness-raising and practical support. 

3. Direct Impact on Participants: Selected girls took part in 38 mentoring sessions, receiving intensive skills training and one-to-one support. 

The second season introduces several innovative elements, starting with a unique admissions process: applicants were selected based on their performance in a hackathon themed around “Smart Cities and 5G.” During the programme, participants develop self-awareness, creativity, and communication skills through group sessions and receive career guidance via institutional visits. Additionally, two exciting workshops held by CETIN colleagues introduced them to the world of enabling mobile coverage in music festivals and cybersecurity. The girls are also supported by CETIN “buddies”—experienced colleagues who give them a taste of real-life STEM careers. 

At first, we were unsure whether a highly technical company like CETIN Hungary would appeal to young girls, but with the professional support of the Association of Women in Science (NaTE), we were able to design and deliver a programme that truly engaged and inspired them.